Hairdressers against aids

Hairdressers against aids.
Could the tabooing of HIV infection and AIDS be a comb, ball up and blow-dry away? That's the understanding behind an innovative late national outreach effort, Hairdressers Against AIDS, which got its gig Tuesday at the United Nations in New York City, forward of Dec 1, 2010, World AIDS Day. The drive - described as "one of the largest HIV/AIDS mobilization campaigns in US history" - has curls disquiet leviathan L'Oreal joining forces with nonprofits such as the United Nations Educational, Scientific and Cultural Organization (UNESCO) and the Global Business Coalition on HIV/AIDS, TB and Malaria (GBC) moscow cheap independants. The aim is to empower America's 500000-plus mane stylists to use the relationships they have with millions of clients for salon-based chats on the how, why and what of HIV.

So "Today there is no vaccine," notorious GBC president and CEO John Tedstrom, speaking to 500 hairdressers who'd gathered at the UN for the launch. "there is no cure. We're getting there. But today there is only information extenderdeluxeusa.com. The more we talk, the more we educate, the more we arrest the rub of this epidemic".

And "You'll visit with millions of persons hearing about HIV from citizenry that they know. They'll be hearing moving time-tested messages about HIV prevention, and they'll be able to see those messages back to their physical relationships. And then whether it's a mom talking to her daughter or a girlfriend talking to her boyfriend, it doesn't matter augmentin for 9 month old. We'll be able to have an grown-up colloquy about HIV and reproductive health".

Using hair-care professionals to get vigorousness messages out to the masses isn't a best-seller idea. Recent studies have shown, for example, that blackguardly men can be motivated by barbershop messages to develop their blood put the screws on or get polished about their hazard for prostate cancer. And the US start of Hairdressers Against AIDS is just the example increase of a far-reaching HIV awareness trouble that's already in village in 30 countries throughout the world.

Hairdressers Against AIDS will win sell in-depth HIV/AIDS credentials training to 1,200 "salon educators," relying on the US Centers for Disease Control and Prevention as their advise start for HIV/AIDS intelligence and prevention advice. The salon educators will then fling HIV information and resource materials out to about half a million hairdressers nationwide. Christine Schuster, L'Oreal deficiency president of tutoring and push chair, called the effort an "advocacy program" that will capitalize on salons' description part in communities to help dispel myths, such as the recommendation that HIV is no longer a significant health threat or that AIDS is now curable.

In fact, the operation notes that 1,1 million Americans are still living with HIV and every 9,5 minutes another American becomes infected. About one-fifth of those infected are little to be incognizant of their status. "We want to get the gossip started," Schuster said, noting that the nation's half-million hairdressers come into conjunction with an run-of-the-mill of 20 million clients per week. "There's no better bracket to have a discussion than in your municipal salon".

Within its first year, the US stand hopes to reach upwards of 110 million American salon-goers, one haircut at a time. Outreach started in thoughtful on Wednesday, with all 500 stylists who attended the UN opening headed to Times Square with video cameras to project grassroots HIV ban videos. The finished products will be posted on the campaign's Web site, as well as on other group media forums such as Facebook, to jumpstart the lore process.

So "Education is key," said Johnny Wright, a notable plaits stylist intricate in the poke out who counts First Lady Michelle Obama as one of his clients. "As braids stylists we have a brisk voice to help educate. So that means talking about using a condom, getting tested, private your partner's status, conspiratorial your own status, eloquent about the celibacy option if that's seemly for you. All that needs to be talked about. And I recoup it can be very easy for us as hairdressers to make understandable all this to our clients" thailand. GBC's Tedstrom seconded that notion, province Hairdressers Against AIDS "a tremendous possibility to make a big difference".